This document lays out an operational plan to win new customers for Talytic through cold email outreach, reaching the talent and people leaders at fast-growing companies that already hire on Ashby, Team Tailor, Recruitee or Pinpoint — reading time ~ 6 minutes.
Read first
What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.
The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.
The aim of this document is to let you picture concretely what a campaign could produce.
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01 / YOUR BUSINESS01 — 08
We understand your DNA.
Talytic (“talent + analytics”) is a UK-based AI hiring-intelligence platform founded by Tony Payne, a talent-acquisition leader with around 26 years in the field who has run hiring for eBay, Accenture, SAP, BT and ING and scaled Oodle Finance from 300 to 1,000 people. What began three years ago as AI CV screening is now a full hiring-intelligence layer that plugs straight into the ATS a company already runs. The problem it solves is brutal and universal: a single role now draws 500 to 1,000 applicants, in-house teams get through maybe half, and the best people sit in a pile no one reaches. Talytic reads every application within minutes, produces an explainable, bias-aware breakdown against the job, and puts the strongest matches first — so every candidate is looked at fairly and the team stops burning its days screening people out.
70%
less screening time
AI reads every application against the job in minutes, so recruiters spend their time on the matches rather than sifting out the rest
100%
of applicants reviewed fairly
every candidate gets an explainable look with name, age and gender excluded from scoring, against the ~50% most teams ever reach today
50+
input languages supported
screens international applicant pools for companies hiring across borders, one consistent standard everywhere
4
live ATS integrations
Ashby, Team Tailor, Recruitee and Pinpoint, installed from the marketplace the team already uses, no rip-and-replace
What sets you apart
Talytic is not another CV keyword filter. It scores on capability and trajectory rather than pedigree, surfacing returners after a career break, non-linear paths and industry or growth-phase fit — the signals an experienced recruiter actually weighs. Bias awareness is built in, not bolted on: name, age and gender are excluded from scoring, biased job-description language is flagged, and every score carries a defensible audit trail. And because it installs from inside Ashby, Team Tailor, Recruitee or Pinpoint, it sits in the workflow the team already lives in rather than asking them to move.
What we will push on your behalf
Talytic to the talent and people leaders at fast-growing companies that are hiring hard right now. The cold email does not describe features, it opens on the pain every scaling team feels: hundreds of applicants per role, half of them never reached, the strongest CVs missed, and days lost screening the wrong people out. The message lands a single idea — matches first, everyone reviewed fairly, around 70% less screening time, and a real alternative to agency spend as you grow — and it rides on the fact that the prospect just raised, expanded or has a wall of roles live, so the pain is acute this quarter, not someday.
02 / YOUR MARKET02 — 08
A market identified and qualified.
The targeting rule for Talytic is unusually precise, and that is its strength. A company only qualifies if it hires through one of your four live ATS integrations — Ashby, Team Tailor, Recruitee or Pinpoint — because that is what makes an install possible with no engineering work. We start from the global installed base of those four platforms, then keep only companies of 100 to 3,000 staff (funded scale-ups and fast-growing SMEs, where hiring volume and attrition run highest) in English-speaking markets: the UK, the US, Ireland, Canada, Australia and New Zealand, the Nordics where recruitment runs in English, plus the English-business hubs of Singapore, Hong Kong and the UAE. That leaves a working universe of around 2,200 in-scope companies — deliberately tight, and every one of them installable today.
~2,200
companies identified
hiring on Ashby, Team Tailor, Recruitee or Pinpoint, 100 to 3,000 staff, in English-speaking markets
~1,100
contactable prospects
after applying the 50% ratio (named decision-maker + business email findable and verified)
~18
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect)
~4
potential new clients
over 12 months (UK B2B average closing rate: 20%) — each a recurring SaaS account at £499–799 per month, roughly £36k–57k of new ARR in year one and compounding as accounts renew and add seats
How we build this database
We identify ATS usage the way a candidate would: the “Apply” link on any LinkedIn job or careers page resolves to the ATS domain (jobs.ashbyhq.com, a teamtailor.com or recruitee.com subdomain, a pinpointhq.com careers site), and ATS-to-company partnerships are announced publicly. We cross-reference that with LinkedIn Sales Navigator, Companies House and funding databases (Crunchbase, Sifted, Business Wire) and recruitment-sector press to find the talent and people leaders who match. Every contact is then verified and enriched by AI: role check, business-email validation, and a last-12-month news scrape per company. Doing this by hand across four ATS installed bases is impossible — the automation is what makes the targeting possible at scale.
Why 50% are contactable
Heads of Talent, People Directors and Heads of Recruitment are rarely listed in public databases with a direct business email. The 50% ratio is deliberately conservative — this seniority typically yields 40% to 60% verified emails through Sales Navigator, Apollo, Hunter and our enrichment stack — so the projections you see are realistic rather than optimistic.
This universe is intentionally narrow because the ATS-integration gate is strict — and that precision is exactly what makes every prospect installable today. It widens materially the moment Talytic adds a fifth integration (Workable is the biggest ATS outside the four), drops the 100-employee floor, or opens non-English European markets as separate local-language campaigns. And the number to hold onto is not only the count of closings: each new account is recurring SaaS revenue that compounds as it renews and expands seat by seat.
03 / PROSPECT SAMPLE03 — 08
10 companies identified by our AI.
Before launching at full scale, we always start with a sample of 10 real prospects — here, ten companies each confirmed to hire through one of your four ATS integrations, spread across all four platforms and across the UK, US, Nordics, Europe and Canada. For each one we name a reachable decision-maker in talent or people, surface a recent verifiable signal, and explain why they fit Talytic. The same method will then be applied to your full database of ~1,100 contactable companies.
For each prospect, our AI identifies a concrete signal: a funding round, an acquisition, an award, a new site, or a wall of roles live right now. That signal justifies why to reach out now and provides the foundation for personalising the email.
The sample spans all four ATS — Ashby, Team Tailor, Recruitee and Pinpoint — and a deliberate mix of sectors: fintech, dev-tools, AI infrastructure, insurtech, energy, security, proptech, supply-chain, healthcare and utilities. You will have the opportunity to validate it and steer us before the campaign goes live.
01
Network Plus
Will Pedigrew·Head of Talent Acquisition
UK utility & infrastructure services group (water, gas, power, telecoms, transport), ~1,100 staff across England and Wales. Runs Pinpoint.
SIGNAL DETECTED
26 June 2026: acquired by private-equity house Warburg Pincus (from OMERS), alongside a running buy-and-build (Claret Civil Engineering, Littlewood Group). A fresh PE owner plus roll-up acquisitions means sustained, high-volume field and office hiring and the integration of several acquired workforces onto one standard.
WHY THIS PROSPECT FOR TALYTIC
High-volume, permanent recruitment across dispersed field and office roles is exactly where screening throughput breaks. They already run Pinpoint, so Talytic installs with no engineering work, surfaces the strongest matches first, and gives every applicant a fair, consistent, auditable look as headcount ramps under the new owner.
02
CDL (Cheshire Datasystems)
Jed Shaw·Talent Acquisition Manager
Stockport insurtech and software house powering high-volume retail insurance (Tesco Bank, Swinton), 600+ staff. Runs Pinpoint.
SIGNAL DETECTED
26 May 2026: named in the 2026 Sunday Times Best Places to Work, having marked ten years as a certified Top Employer earlier in the year. They are actively hiring tech and engineering roles in a competitive Manchester market, and have publicly credited their ATS with a 30% cut in time-to-hire.
WHY THIS PROSPECT FOR TALYTIC
Already sold on ATS-driven hiring efficiency and employer-brand strength — a warm audience for AI screening that speeds shortlisting further and takes bias out. Talytic sits inside the Pinpoint setup they already run and turns their time-to-hire win into a quality-of-hire one.
03
Vanta
Siobhan Palermo·Head of Talent
San Francisco trust-management / GRC platform automating SOC 2, ISO 27001 and vendor-risk compliance, ~1,700 staff. Runs Ashby.
SIGNAL DETECTED
Q2 2026: named a Leader in the Forrester Wave for GRC platforms, having reached roughly $300m ARR (up around 69% year on year), with a new EU hub in Dublin. Growth at that rate means a large, sustained hiring programme across engineering, sales and G&A.
WHY THIS PROSPECT FOR TALYTIC
A big, fast-growing company with a dedicated, senior Head of Talent and a real TA org that buys tooling — the profile most likely to run a structured screening layer on top of the Ashby board they already use, and to value the explainable, defensible audit trail a compliance company lives by.
San Francisco AI-inference platform for deploying and scaling ML models in production, ~300 staff and climbing fast. Runs Ashby.
SIGNAL DETECTED
22 June 2026: raised a $1.5bn Series F at an ~$11–13bn valuation (Altimeter, Conviction, Spark), months after a $300m round, with revenue reported up 20x year on year. They have an executive-recruiter role open — the TA function is scaling right now.
WHY THIS PROSPECT FOR TALYTIC
Explosive funding and 20x growth mean aggressive technical hiring against a small, fast-scaling TA team — the acute version of the too-many-applicants, too-few-screeners problem. They already run Ashby, so Talytic drops in and surfaces the strongest engineers first without adding headcount to recruiting.
05
Ardoq
Kingsley Macey·Chief People Officer
Enterprise-architecture SaaS (data-driven, now AI-first), a Gartner Magic Quadrant Leader, ~284 staff with major London and New York hubs. Runs Team Tailor.
SIGNAL DETECTED
May–June 2026: launched its AI-First EA platform, acquired GraphLake to build an “EA-grade context graph” for enterprise AI, and expanded into APAC with Kapish. An AI-platform pivot plus an acquisition means aggressive commercial and engineering hiring across the UK, US and APAC.
WHY THIS PROSPECT FOR TALYTIC
A CPO who has scaled hyper-growth orgs, owning a multi-region hiring funnel on Team Tailor. Talytic plugs into that ATS and gives one consistent, fair screening standard across London, New York and Oslo as the team hires into the AI pivot — exactly the cross-border consistency the 50+ input languages support.
06
Anyfin
Amanda Pusa Edwall·Chief People Officer
Stockholm consumer-fintech that refinances existing loans and credit; over 1m customers across Sweden, Finland and Germany, ~120 staff. Runs Team Tailor.
SIGNAL DETECTED
27 May 2026: announced a partnership with regtech Fourthline to upgrade identity verification “as the company scales”, while running a live search for a (deliberately non-traditional) CTO and six engineering roles.
WHY THIS PROSPECT FOR TALYTIC
A small, engineering-heavy team hiring senior technical people into a strict in-office culture — where the cost of a bad hire is highest and fair, fast screening matters most. Talytic sits inside their Team Tailor setup and puts the best-matched, capability-first candidates at the top of a short list.
October 2025: became the world’s first short-term-rental-PMS unicorn at a $1bn valuation, following a $365m growth investment led by General Atlantic, and has grown 50%+ since. Hiring is global, cross-border and English-only.
WHY THIS PROSPECT FOR TALYTIC
A scaling unicorn recruiting worldwide in English across engineering, sales, CS and RevOps — high-volume, cross-border screening is squarely Talytic’s wheelhouse, and the 50+ input languages handle an international applicant pool. They already run Recruitee, so it installs cleanly into a remote-first hiring machine.
08
Aikido Security
Jarno Broodcoorens·Talent Acquisition Manager
Developer-first software-security platform (SAST/DAST, AI pentesting), ~164 staff, hubs in London, Chicago, San Francisco and Singapore. Runs Recruitee.
SIGNAL DETECTED
14 January 2026: raised a $60m Series B at a $1bn valuation (DST Global, PSG, Notion, Singular), with 61 roles live on its Recruitee careers site right now across sales, engineering, security and CS — all in English.
WHY THIS PROSPECT FOR TALYTIC
Sixty-plus open roles straight after a unicorn Series B is the sharpest volume-screening pain on the list. Talytic installs into the Recruitee board they already run and surfaces the strongest engineers, sellers and security hires first, so a lean team can move through a global applicant flood fairly and fast.
09
Bluecrux
Katrien Van Geel·Talent Acquisition Lead
Supply-chain consulting and technology (Binocs planning software) for life-sciences and industry, ~296 staff across Europe, the US, Ireland and APAC. Runs Recruitee.
SIGNAL DETECTED
2026: a live hiring surge of around 40 roles across six-plus countries (consultants, analysts and product/tech), on the back of steady headcount and revenue growth. Consulting delivery runs in English across every office.
WHY THIS PROSPECT FOR TALYTIC
A consultancy hiring analyst and consultant roles at volume across geographies is a textbook screening bottleneck — throughput and consistency across countries are the problem. Talytic sits inside their Recruitee setup and gives one fair, capability-first standard for every office at once.
10
Aspire Allergy & Sinus
Kelsey Hamilton·Chief People Officer
US multi-state allergy & sinus clinical network of 60+ clinics across Texas, Arizona, Colorado, Florida and New Mexico, ~221 staff. Runs Pinpoint.
SIGNAL DETECTED
9 April 2026: opened a new clinic in Georgetown, Texas — its 8th in greater Austin — as part of ongoing multi-state expansion, driving continuous clinical and support hiring (physicians, APPs, front-desk).
WHY THIS PROSPECT FOR TALYTIC
Continuous, geographically dispersed clinical hiring with compliance-sensitive, multi-state screening needs is exactly the “faster, fairer screening at volume” problem Talytic solves — and with a Chief People Officer at a ~220-person company, the buyer is senior and reachable. They already run Pinpoint, so it installs today.
04 / AI PERSONALISATION04 — 08
Emails that look written by hand.
The difference between an email that gets ignored and one that gets a reply is rarely the offer, it is the first sentence. When a Head of Talent, People Director or founder opens an email and reads a line that names the ATS they hire on, the round they just raised, or the wall of roles live on their careers site this week, the email earns the right to keep going. Cold is Gold’s AI workflow extracts those facts at scale across thousands of scaling companies, then weaves them into the opening line of each email so every message reads as if a human spent two minutes on the recipient. No flattery, no horoscope copy, no “I came across your website” openings, just a precise, verifiable fact in the prospect’s own vocabulary, tied directly to the Talytic pitch.
The principle: when a talent or people leader reads the email, they should think “this person looked into me”, not “this is a bot”. Every opening sentence cites a precise, verifiable fact in recruiting vocabulary — ATS, applicant tracking, time-to-hire, shortlist, req, pipeline, quality of hire.
Here are the 3 types of signals we would use to personalise every email sent on your behalf, stacked from most-findable to most-personal so the AI pipeline always has a clean fallback.
01
The ATS they hire on (the integration hook)
What we look forWhich of your four supported ATS the company hires through — Ashby, Team Tailor, Recruitee or Pinpoint. It is both the qualification rule and the strongest possible opening line, because it means Talytic installs with no engineering work.
Where we find itThe “Apply” link on any LinkedIn job or careers page · the ATS domain in the URL (jobs.ashbyhq.com, a teamtailor.com or recruitee.com subdomain, a pinpointhq.com careers site) · public ATS partner and marketplace listings
Findable on100% of prospects
Raw data
Baseten posts and manages its roles through Ashby (jobs.ashbyhq.com/baseten).
AI personalisation →
“Saw Baseten runs its hiring on Ashby, which is exactly where Talytic lives, so it would sit inside the workflow your team already uses rather than asking anyone to move.”
02
A recent growth or funding event (the timing)
What we look forA funding round, acquisition, new market or office, award or milestone in the last 12 months that means headcount is about to go up and the hiring plan just got bigger.
Where we find itCompany newsroom · TechCrunch, Sifted, Business Wire, GlobeNewswire · Crunchbase · the founder’s or CPO’s LinkedIn
Findable on90% of prospects
Raw data
Network Plus was acquired by private-equity house Warburg Pincus, announced 26 June 2026.
AI personalisation →
“With the Warburg Pincus deal closing in June, I imagine the hiring plan for the next year has just got a good deal bigger, which is usually the point where the volume of applications per role stops being manageable by hand.”
03
Live open-roles volume (the pain)
What we look forHow many roles are open right now on their careers site — a direct, current read on the screening load hitting the team this quarter.
Where we find itTheir ATS-hosted careers page · the company’s LinkedIn Jobs tab · live role counts refreshed weekly
Findable on85% of prospects
Raw data
Aikido Security has 61 roles live on its Recruitee careers site, months after a $60m Series B.
AI personalisation →
“You’ve got 61 roles live on your careers site right now, that’s a serious pile of applications landing on a lean team, and it tends to be the exact moment the strongest people start slipping through unread.”
A full sample of the email sent.
The personalised sentences above slot into a short, natural-sounding sequence. Here is what the opening email could look like, sent to Crystal Warmington-North, who leads recruiting at Baseten, signed by Talytic’s founder Tony Payne.
FromTony Payne · TalyticTocrystal@baseten.coSubjectquick one on your Ashby board
Hi Crystal,
Saw Baseten closed the Series F in June, so I’m guessing technical hiring is about to move up a gear, and that when a role goes live on your Ashby board the team gets through maybe half the applicants before the next one opens.
We built Talytic to sit inside Ashby and flip that around. Within minutes of someone applying it scores them against the job on capability and trajectory rather than pedigree, puts the strongest matches at the top of the list, and still gives every applicant a fair, explainable look, with name, age and gender out of the scoring. Recruiters get about 70% of their screening time back.
The reason I’m reaching out now rather than later is the raise: this is the quarter the applicant volume per role gets genuinely hard to handle by hand.
I pulled together a quick read on what this would look like on one of your live roles. Want me to send it over?
The sentence highlighted in terracotta is the line generated specifically for this prospect by our AI. The rest of the email is the same for everyone — written upfront with you.
05 / CAMPAIGN EXAMPLES05 — 08
Real campaigns we have run.
These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.
Campagne 01 / 13
Matériel EMS × coachs & studios sportifs
Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IABio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
J'ai vu sur Instagram que vous êtes coach sportive à Lyon et que vous accompagnez surtout des femmes de plus de 45 ans qui veulent se remettre en forme en douceur et ne plus avoir mal au dos.
Je vous contacte pour vous proposer d'essayer notre machine d'électrostimulation, qui offre à vos clients l'équivalent de plusieurs heures de travail musculaire en seulement 20 minutes.
La technologie existe depuis 2007 et plusieurs études ont montré des effets significatifs sur le renforcement musculaire et les douleurs dorsales, notamment chez les personnes qui ont du mal avec les entraînements classiques.
Que diriez-vous d'une séance découverte offerte, pour tester les sensations et l'efficacité ?
Émilie
Campagne 02 / 13
Agence OVB × prospection Instagram automatisée
Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IAUn post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Je suis tombé sur votre post Instagram où vous parlez de vos compositions florales pour la Saint-Valentin.
Je me permets de vous envoyer ce message car je trouve dommage que votre contenu ne soit pas vu par davantage de passionnés de fleurs à Lyon.
Nous avons mis au point une méthode qui permettrait d'attirer 6 000 amateurs de créations florales par mois sur votre profil. Cela permet aux artistes floraux que nous accompagnons de gagner en moyenne 500 abonnés par mois, et de générer de nouveaux clients.
C'est quelque chose qui peut vous intéresser ?
PS : je précise que cette méthode est 100% automatisée et ne vous prendra pas une seule seconde de votre temps.
Thibault · Co-Founder @Agence OVB
Campagne 03 / 13 · EN
Hardware décoratif haut de gamme × architectes d'intérieur
Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IAUn projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
FromHugo Clark · [hardware brand anonymized]To[prospect]Subjectquestion parkstone primary retreatCas favorable
Dear Jill, I hope you are well?
Please forgive the direct nature of my email but I was looking at your Parkstone Primary Retreat project, and I thought how you paired muted tones with natural textures looked incredibly smart.
I wanted to get in touch because your approach seems particularly aligned with our unique and refined decorative hardware — handmade in the UK from natural materials such as horn and leather. Every piece is genuinely special due to the organic nature of the material we use.
Not sure if you're sourcing hardware but we would love to help if we can.
Do get in touch if samples are of interest.
Hugo
Campagne 04 / 13
Caviste × restaurants & hôtels
Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IAType et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
DePaul Durand · [marque anonymisée]À[prospect]ObjetLa Dolce Vita : vos vinsCas favorable
Bonjour Julien,
J'ai vu que vous avez un bistrot dans le Marais à Paris, avec une cuisine française bistronomique.
Vous commandez uniquement ce dont vous avez besoin parmi nos 500 références de vignerons réputés et de domaines sous allocation, vous pouvez panacher vos références, et êtes livré en seulement 24h par nos équipes.
Cela vous permet de ne pas stocker du vin inutilement, tout en conservant une carte variée et de qualité.
Je voulais vous proposer de passer directement chez vous, pour vous faire goûter quelques références et faire connaissance.
Est-ce que ça peut vous intéresser ?
Paul
Campagne 05 / 13
Stands éco-conçus × salons professionnels
Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IAUn salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
DeThomas Bernard · [marque anonymisée]À[prospect]Objetquestion taste in parisCas courant
Bonjour Claire,
J'ai vu que vous avez exposé à Taste in Paris au Grand Palais pour mettre en avant vos collections de chocolats et de confiseries haut de gamme.
Je vous contacte car nous concevons des stands en bois éco-conçus, modulables et réutilisables, pensés pour attirer plus de visiteurs qualifiés, renforcer une image éco-responsable crédible et garder un rendu très premium — sans coûter plus cher qu'un stand sur mesure classique.
J'aimerais vous proposer une modélisation 3D gratuite de votre prochain stand, imaginée spécifiquement pour valoriser vos coffrets et vos nouveautés.
Est-ce quelque chose qui peut vous intéresser ?
Thomas
Campagne 06 / 13
Pizzas sous-vide × bars à vin et snacking
Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IAType d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
DeMarina Leblanc · [marque anonymisée]À[prospect]Objetquestion bar à vin villefrancheCas exceptionnel
Bonjour Martin,
J'ai vu que vous proposez une sélection de vins et des petits plats gourmands dans un cadre convivial à Villefranche-sur-Saône.
Je me permets de vous écrire car nous proposons des pizzas fraîches sous-vide — vous n'avez qu'à les cuire en quelques minutes et les servir, c'est tout. Pas besoin de cuisine, de personnel ni de préparation.
Elles sont fabriquées en Provence dans nos ateliers avec des recettes élaborées par un champion de la pizza. Pâte reposée 48h, sauce tomate maison, ingrédients 100% naturels : la qualité d'un vrai pizzaiolo, sans les contraintes.
Parfaites pour les planches apéro, la vente à emporter ou le service rapide.
Nous proposons un pack découverte gratuit de 5 pizzas, je peux vous en envoyer un ?
Marina
Campagne 07 / 13
Affacturage × TPE/PME du BTP
Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IAUn marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
J'ai vu que vous avez remporté l'aménagement des voiries du quartier Les Tilleuls à Lyon 8e. Félicitations, ce n'est pas rien dans le contexte actuel.
Je me permets de vous contacter car je sais qu'en VRD et génie civil, vos achats de matériel et votre masse salariale vident parfois votre trésorerie bien avant que la mairie de Lyon ne règle vos factures...
Nous aidons justement les TPE/PME du BTP comme la vôtre à ne pas attendre : on finance vos factures de chantier avec un taux fixe, sans frais cachés, et l'argent arrive sur votre compte sous 48h.
Si vous avez des factures qui traînent et pèsent sur votre trésorerie, je peux vous dire très rapidement si nous pouvons vous les payer.
Est-ce quelque chose qui peut vous intéresser ?
Nicolas
Campagne 08 / 13
Maison d'édition × impression d'art
Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IAUn projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
DeLaura Martin · [marque anonymisée]À[prospect]Objetquestion architecture intérieureCas favorable
Bonjour Rodolphe,
J'ai vu le projet que vous avez réalisé pour Cartier, le travail sur les volumes et les matériaux nobles dans l'espace de vente est superbe.
Je vous contacte car nous éditons des photographies d'art en grand format, avec des finitions haut de gamme (tirage fine art, encadrement sur mesure, aluminium), pensées pour s'intégrer dans des projets comme les vôtres.
Si vous avez un projet en cours, je peux vous proposer une sélection d'œuvres adaptée à vos espaces.
Est-ce quelque chose qui peut vous intéresser ? Ça ne vous engage à rien.
Laura
Campagne 09 / 13
Socratech.io × création de contenus vidéo
Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IAUne intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Pardon pour ce mail un peu « direct », mais votre intervention dans « Les Plantes de la Périménopause » sur les remèdes naturels et leur rôle dans la gestion de la périménopause m'a donné envie de vous contacter.
Je vous écris car nous interviewons des dirigeants à forte expertise, et votre offre de compléments alimentaires bio pour l'équilibre hormonal des femmes nous intéresse énormément.
Il ne s'agit pas d'une interview « traditionnelle », mais d'un tournage où nous produisons des contenus pensés pour générer des millions de vues sur les réseaux sociaux. Le tournage permet de produire jusqu'à 50 vidéos pour alimenter tous vos réseaux pendant plusieurs mois.
Si l'idée vous intéresse, je peux vous montrer en 10 minutes comment nous trouvons les bons sujets qui génèrent un maximum de visibilité ?
PS : quand je dis des millions de vues ce n'est pas une façon de parler — 40M de vues pour un leader de la vente de vins en ligne, 25M pour le coiffeur le plus connu de France.
Thibault · Co-Founder @Socratech
Campagne 10 / 13
Vidéo IA générative × marques & marketing
Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IASecteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
DeJulia Bernard · [studio IA anonymisé]À[prospect]Objetquestion video cosmétiquesCas courant
Bonjour Sophie,
Avez-vous déjà imaginé un sérum géant Nuxe qui émerge d'un champ de lavande en Provence, une goutte d'Huile Prodigieuse qui explose au ralenti et révèle chacun de ses 7 ingrédients, ou encore un flacon qui se compose pièce par pièce dans un atelier végétal ?
Je vous contacte car c'est exactement ce que nous réalisons. Nos artistes spécialisés en IA générative produisent des vidéos avec un rendu aussi quali que du réel, 2 à 3x plus vite et à moindre coût qu'une production classique.
Est-ce quelque chose qui peut vous intéresser ? Je peux vous faire un plan créatif chiffré, ça ne vous engage à rien.
Julia
Campagne 11 / 13
SaaS de pilotage × bureaux d'études
Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IAUn projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
DeOlivier Richard · [SaaS anonymisé]À[prospect]Objetquestion structure bétonCas favorable
Bonjour Marc,
J'ai vu que vous aviez récemment travaillé sur la réhabilitation de l'ancien site industriel de Gerland — c'est un beau challenge technique sur la partie structure.
Sur des dossiers de réhabilitation aussi complexes, la coordination entre vos ingénieurs et la facturation réelle des phases d'études est souvent le point noir qui fait perdre un temps fou en fin de mois.
Je dirige moi-même un bureau d'études (nous sommes 40) et j'ai fini par faire développer notre propre outil de pilotage, car rien sur le marché n'était adapté à nos spécificités.
Pour être concret, je peux vous montrer une simulation de plan de charge basée sur une structure identique à la vôtre. Ça vous permettrait de visualiser le gain de temps sans que vous n'ayez rien à préparer.
Est-ce que cela peut vous intéresser ?
Olivier
Campagne 12 / 13 · EN
Marketing d'influence × marques de spiritueux
Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IACatégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Forgive the direct email but we partner with creators who are really into Japanese gins, and who'd love to feature your Etsu Pacific Ocean Water bottle.
These creators are followed by thousands of gin enthusiasts — the kind who don't just drink it, they talk about it. The content they can produce will instantly grow your community on @etsugin and generate a lot of sales (ROI is positive in a few days).
May I show you a few of their profiles?
Sarah
Campagne 13 / 13
Rédaction éditoriale × marques de vin
Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IAAnalyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
DeLaurianne Martin · [agence éditoriale anonymisée]À[prospect]Objetquestion prises de paroleCas favorable
Bonjour Jeremy,
Je me permets un mail direct car depuis que je vous suis, j'ai senti que vous aviez des histoires riches à raconter sur la diversité des Crus Bourgeois et leur engagement pour un vin de qualité accessible.
Je vous écris car nous tissons depuis 8 ans des récits sur mesure pour les plus grandes marques et groupes avec, à mes côtés, une équipe de journalistes passionnés par le vin.
J'ai pris le temps d'étudier en profondeur vos contenus et j'aimerais vous présenter un plan d'action éditorial qui donnerait encore plus de poids à vos prises de parole.
Puis-je vous le partager ?
Laurianne
06 / CASE STUDIES06 — 08
What we have already done.
Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.
Phase 1
Technical setup Weeks 1-4
Phase 2
Workshop (1h) Week 2
Phase 3
Sequence copywriting Weeks 2-3
Phase 4
Database build Weeks 3-4
Phase 5
Launch Week 5
Phase 6
Reporting Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.
Phase 1 — Technical setup
Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.
Phase 2 — Workshop (1h)
A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).
Phase 3 — Sequence copywriting
First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.
Phase 4 — Database build
We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.
Phase 5 — Campaign launch
Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.
Phase 6 — Reporting & optimisation
Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.
08 / PROJECTIONS, PRICING & GUARANTEE08 — 08
Projections, pricing and results guarantee.
Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
Campaign duration
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenarioThe 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
—
net margin
Show details
Qualified opportunities—
New clients—
Gross margin generated—
40% of our clients' campaigns
Common case
—
net margin
Show details
Qualified opportunities38
New clients—
Gross margin generated—
40% of our clients' campaigns
Favourable case
—
net margin
Show details
Qualified opportunities75
New clients—
Gross margin generated—
10% of our clients' campaigns
Exceptional case
—
net margin
Show details
Qualified opportunities150
New clients—
Gross margin generated—
YOUR TWO PRICING OPTIONS
We don't sell emails sent. We sell commercial opportunities.
Two options are available, depending on the level of commitment you want. Both are calculated on your parameters above. The displayed prices are adjustable.
Duration
Click to adjust the prices without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.
RECOMMENDED
WITH RESULTS GUARANTEE
£ / month, ex. VAT
That is 25,200 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
At least 38 qualified opportunities over 12 months. If missed → billing frozen until catch-up.
How the guarantee works in 3 clauses.
D0 · Launch
CLAUSE.01
Our commitment
We commit to generating at least — opportunities per month, i.e. — opportunities over — months. This target matches the low scenario of our projections (10% of our clients' campaigns).
M+1 · Check
CLAUSE.02
If we fall short of the target
As soon as a month closes below — opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.
M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months
Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.
Dynamic values
The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.
Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.
In addition to fees, 3 technical costs to plan for.
The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.
ONE-OFF · AT LAUNCH
Database
yours for life
—
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
—
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD
This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.
Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. Talytic has all three.
Our conviction is that we can install for you a steady stream of qualified demos with scaling companies over the next 12 months — with indicators we steer together, month after month.
Whenever you want to talk about it concretely, we are here.